Cultural Heritage in Action, the EU peer-learning scheme on cultural heritage supporting exchanges between large numbers of cities, regions and heritage stakeholders, has launched a series of webinars to showcase leading cultural heritage initiatives driving sustainable urban and regional development in European cities and regions.
The third episode of the ongoing series will explore new trends in cultural tourism in cities and regions after the pandemic: which trends are influencing urban tourism in the post-pandemic era? How does cultural tourism contribute to local development? What are some of the new digital solutions to foster a more sustainable urban tourism?
The webinar will be on Tuesday 03 May 2022 at 10.30 CET, and will feature speakers from KU Leuven, Florence (IT) and Savonlinna (FI).
A vibrant local cultural life and the presence of cultural heritage sites encourage people to travel: four in ten tourists already choose their destination on the basis of its cultural offering.
Tourism is one of cities’ major economic assets. It contributes to the local economy, and generates jobs and social added value, but can also generate downsides: over-tourism, tensions with locals, pressure on the use of public services, and on housing prices.
There is a clear need to strike a balance between economic, social, cultural, and environmental needs, including the protection of cultural heritage, to ensure the mid and long-term sustainability of tourism.
While Europeans are starting to travel again, planning recreational and cultural activities, now is a good moment to reflect on urban tourism and developing practices, to address changing consumer needs and develop local policies and projects for more resilient, digital, and greener practices.
You can see the webinar’s programme and register here.