If the tourism in your place or region depends on protected areas, monuments, historic sites, museums, zoos, botanical gardens or other heritage places you might want to adopt the heritage interpretation approach to the recreation of tourism. Interpretation is a communication strategy that uses first-hand experiences and provokes peoples’ curiosity and interest by relating the site or object to the participants’ own knowledge, experience, background and values while encouraging exchanges about critical issues and our common future. Interpretation makes local heritage more meaningful and people more mindful towards our shared values. In doing this, interpreters use not only face-to-face dialogues. They also make use of other media supporting the experience of heritage, including audio guides, panels, multimedia apps etc.

We believe we can help you to change visitors’ experiences of your place to get your community more connected and your visitors further enriched with deep experiences. This journey starts with the first step – receiving an IE training for guides, hosts, planners or writers. Join our initiative and make your place a hub of interpretive experience.


The Tourism Initiative helps communities around heritage sites to (re)launch tourism in a healthier, more sustainable way. It aims to create conditions for high-quality, personalised and more authentic tourism experiences, and is based upon interpretive training for tourism professionals, in particular for local hosts, guides, writers and planners. The initiative offers a platform for learning about interpretive theory and gaining skills as well as for mutual exchange of experiences from different regions around Europe. We invite destinations or communities around heritage sites that are keen on developing tourism in their regions in an authentic and more resilient way.

To answer the call or learn more, please visit the website of the Interpret Europe.