Project facts

Duration: 2021-06-01 - 2024-06-30
Project coordinator: Fundacion Santa Maria la Real del Patrimonio Historico
Project consortium: Fundacion Santa Maria la Real del Patrimonio Historico (ES), UNINOVA - Institute for the Development of New Technologies (PT), Technologiko Panepistimio Kyprou (CY), Fundacion Cartif (ES), Fondazione Links - Leading Innovation & Knowledge for Society (IT), Unione Regionale delle Camere di Comercio, Industria, Artigianato e Agricoltura della Lombardia (IT), Narva Linna Arenduse Ja Okonoomika Amet (EE), Narva Gate Ou (EE), Instytut Ekologii Terenow Uprzemyslowionych (PL), Arbeitsgemeinshaft Deutsche Fachwerkstadte EV (DE), Varoskutatas (Metropolitan Researchinstitute) KFT (HU), Netz-Medien und Gesellschaft EV (DE), Istrazivacki Centar Za Prostor (BA), Gaia-Heritage (LB), Culture and Tourism Department of Rivne Regional State Administration (UA), Coa Parque - Fundaçao para a Salvaguarda e Valorizaçao do Vale de Coa (PT), Alma Mater Studiorum - Universita di Bologna (IT), Fondazione Icons (IT)
Funding bodies: HORIZON 2020
Subject areas: Community involvement, Economic value, Gastronomy, ICT tools, Monuments - Sites, Natural Heritage, Tourism
Contact: Daniel Basulto (project coordinator)
Budget: € 3 950 468


Cultural tourism is about managing cultural heritage and tourism in an integrated way. It’s about working with local communities to create benefits for everyone involved. This helps preserve tangible and intangible cultural heritage while developing tourism.

TExTOUR is an EU-funded project which co-designs pioneering and sustainable cultural tourism strategies and policies. The ultimate goal is to improve deprived areas in Europe and beyond. To do this, it sets up Cultural Tourism Labs at eight pilots located within the EU and outside it. Various societal players and stakeholders in the Cultural Tourism sector will be involved in the Cultural Tourism Labs.

The selected pilots have diverse and complementary characteristics, which enables the project’s experts to develop a wide range of scenarios for inland and coastal areas, rural and urban, deprived remote or peripheral areas, facing multiple social, economic and environmental challenges.

Impacts & Results

TExTOUR impacts can be put into four categories:

  • Policy impacts: We will propose new policies and strategies on cultural tourism by assessing current trends and identifying best practices.
  • Economic impacts: We will assess costs and foster new policy approaches and sustainable business models with public-private-people partnerships. We will also advise on how to better use European Structural Funds.
  • Social impacts: We will help preserve Europe’s cultural identity, including minority cultures.
  • Research impacts: We will produce actionable data to assess synergies for implementing cultural tourism policies and operations.