Project facts

Duration: 2021-05-01 - 2024-04-30
Project coordinator: University of Granada
Project consortium: University of Granada, Spain (Project Coordinator); Matej Bel University, Slovakia; Copenhagen Business School, Denmark; Promoter S.r.l., Italy (Network Coordinator); SDU – University of Southern Denmark, Denmark; University of Pisa, Italy; Uppsala University, Sweden; G.A.L Elimos, Italy; Eachtra Archaeological Projects, Ireland; Bibracte, France; The High Mountains cooperative, Greece; Centre for the Research and Promotion of Historical Archaeological Albanian Landscapes, Albania; University of Algarve, Portugal; Provincial Tourism Board of Granada, Spain; Municipality of Permet, Albania.
Funding bodies: INCULTUM project is financed by the H2020 programme of the European Union under Grant Agreement n. 101004552
Subject areas: Archaeology, Built Heritage, Heritage values - Identity, Monuments - Sites, Natural Heritage, Tangible Heritage, Tourism
Contact: Antonella Fresa, Promoter S.r.l. -
Budget: 3,487,411.25 Eur


Tourism is more than travelling and consumption; it has great potential when it comes to culture, nature, knowledge and personal experiences. Travelling is a way to learn and improve oneself, to enrich one’s vision and improve mutual understanding.

The INCULTUM project deals with the challenges and opportunities of cultural tourism with the aim of furthering sustainable social, cultural and economic development. It will explore the full potential of marginal and peripheral areas when managed by local communities and stakeholders. Innovative participatory approaches are adopted, transforming locals into protagonists, able to reduce negative impacts, learning from and improving good practices to be replicated and translated into strategies and policies.

INCULTUM project, running 2021-2024, is financed by the H2020 programme of the European Union under Grant Agreement n. 101004552.

INCULTUM operates at the crossroad of the different areas of innovation on cultural tourism and, more generally, on access to and participation in cultural heritage, with final aim of enabling the implementation of more advanced cultural tourism strategies to be based on living territories and communities.

Project's research and findings will suggest recommendations for effective and sustainable policies, to create new collaborations among public and private stakeholders and new investments.

INCULTUM Factsheet

Impacts & Results

Ten pilot cases of living territories and communities are investigated and on the basis of the findings innovative customised solutions will be co-created.

Pilots are expected:

  • to identify and to compare drivers and barriers that account for the success or failure of participatory models
  • to assess outcomes and analyse the pre-conditions needed for a future full implementation and scaling up of potential solutions
  • to provide new quantitative and qualitative data to be combined with official statistics and novel data gathered by the use of self-developed IT applications and the exploitation of previously untapped data sources

The implementation of advanced econometric methods and the pioneering introduction of machine-learning tools into tourism research will push the boundaries of our knowledge. Findings will suggest recommendations for effective and sustainable policies, create new synergies among public and private stakeholders and new investments, including Structural Funds.